Client
When
Category
Intro
Analogue synthesis sits at a meeting point I keep coming back to: precision engineering and emotional sound. I wanted to use a self-initiated project to explore what a brand built around that intersection might look like today, and what kind of identity could carry both the high-tech detail and the warmth of a small studio. The result became Plink, a fictive synth studio designing portable analogue instruments in small form factors.
Challange
Without a client or a real product, the constraints were entirely self-imposed. The brief I gave myself was to land somewhere between two energies that usually pull in opposite directions: the technical confidence of high-end audio hardware, and the personal, almost handmade feeling of a small independent studio. The brand needed to convince at a glance that this product was both seriously engineered and made by people who cared deeply about the craft of it.
Process
I tackled the project as art director and designer, working with ChatGPT 4o to support concept visualisations of the product itself, while i focused on the design language, identity decisions, and execution under my own direction. The brand was built out across the touchpoints a real product brand would launch with today: print and web, packaging, merch, and apparel. The visual system stayed restrained, the typography did the heavy lifting, and the small details carried the warmth.
Results
Plink stands as a finished self-initiated identity, designed end-to-end as a proof of where my own taste sits when there's no brief in the way. The brand attributes are available to license. If they fit something you're working on, get in touch.
