FOR A WHISKY BRAND WANTING MORE CONTROL AND CONSISTENCY IN HOW THEIR PRODUCTS SHOWED UP VISUALLY, I CREATED DETAILED 3D RENDERS OF TWO OF THEIR BOTTLES. THE GOAL WAS TO BRING OUT THE CRAFT AND CHARACTER OF THE PACKAGING IN A CLEAN, HIGH-QUALITY WAY — SOMETHING THAT WOULD WORK WELL ACROSS DIGITAL CHANNELS AND FEEL TRUE TO THE BRAND.

WE LOOKED AT HOW OTHERS IN THE CATEGORY WERE SHOWING UP, THEN AIMED TO LIFT THE OVERALL IMPRESSION — WITH A FOCUS ON CLARITY, TONE AND THE SMALL DETAILS THAT MAKE A DIFFERENCE.