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JÄRVAVECKAN IDENTITY
JÄRVAVECKAN IDENTITY
JÄRVAVECKAN IDENTITY
Client
Client
Client
Järvaveckan
Järvaveckan
Järvaveckan
When
When
When
2025
2025
2025
Category
Category
Category
Branding
art direction
design

/intro
From yearly reinventions to a lasting identity. Järvaveckan needed a look as strong as its voice.
From yearly reinventions to a lasting identity. Järvaveckan needed a look as strong as its voice.
From yearly reinventions to a lasting identity. Järvaveckan needed a look as strong as its voice.
WE DEVELOPED A NEW VISUAL IDENTITY, BRAND STORY, AND CAMPAIGN DIRECTION — DESIGNED TO HOLD OVER TIME. THE RESULT IS A MODULAR SYSTEM BUILT ON JUST THREE COLORS, A FEW SIMPLE GRAPHIC ELEMENTS, AND A SHARP TYPEFACE. FLEXIBLE ENOUGH FOR YEARLY REINVENTION. CONSISTENT ENOUGH TO BUILD REAL RECOGNITION.
AFTER THREE YEARS OF CLOSE COLLABORATION, THE IDENTITY HAS PROVEN ITS VALUE ACROSS EVENTS, STAGES, AND CHANNELS. JÄRVAVECKAN HAS GONE FROM A RISING INITIATIVE TO A FIRMLY ESTABLISHED PLATFORM FOR POLITICAL AND SOCIAL DIALOGUE — WITH A LOOK TO MATCH.
WE DEVELOPED A NEW VISUAL IDENTITY, BRAND STORY, AND CAMPAIGN DIRECTION — DESIGNED TO HOLD OVER TIME. THE RESULT IS A MODULAR SYSTEM BUILT ON JUST THREE COLORS, A FEW SIMPLE GRAPHIC ELEMENTS, AND A SHARP TYPEFACE. FLEXIBLE ENOUGH FOR YEARLY REINVENTION. CONSISTENT ENOUGH TO BUILD REAL RECOGNITION.
AFTER THREE YEARS OF CLOSE COLLABORATION, THE IDENTITY HAS PROVEN ITS VALUE ACROSS EVENTS, STAGES, AND CHANNELS. JÄRVAVECKAN HAS GONE FROM A RISING INITIATIVE TO A FIRMLY ESTABLISHED PLATFORM FOR POLITICAL AND SOCIAL DIALOGUE — WITH A LOOK TO MATCH.
/Agency
/my role
Gullers grupp
Art director
Desigenr
Art director
Desigenr
/result
Unified
Unified
UNIFIED BRANDIDENTY FOR ALL SUB-BRANDS

/ website
Made together with accomplice
Made together with accomplice


/ merch & apparel


/ VISUAL IDENTITY, GUIDELINES & TEMPLATES

/team
GUSTAF FURUSTEN (AD, DESIGN, MOTION)
JOHAN YILMAZ (CD)
CAMILLA SWAHN (CLIENT DIRECTOR)
GUSTAF FURUSTEN (AD, DESIGN, MOTION)
JOHAN YILMAZ (CD)
CAMILLA SWAHN (CLIENT DIRECTOR)
GUSTAF FURUSTEN (AD, DESIGN, MOTION)
JOHAN YILMAZ (CD)
CAMILLA SWAHN (CLIENT DIRECTOR)
MATHILDE ROEDENBECK (PM)
HANNA LANDING (COPYWRITER)
LENNART NORDFORS (PA)
MATHILDE ROEDENBECK (PM)
HANNA LANDING (COPYWRITER)
LENNART NORDFORS (PA)
MATHILDE ROEDENBECK (PM)
HANNA LANDING (COPYWRITER)
LENNART NORDFORS (PA)
g.
furu
sten
Time:
07:32:15
date:
9/8/2025
/ contact
gustaf.furusten@gullers.se
gustaf.furusten@gullers.se
gustaf_furusten
gustaf_furusten
© 2025 GUSTAF FURUSTEN. SELECT WORKS CREATED AT GULLERS GRUPP.
/25
/ CONTACT
/ CONTACT
/ CONTACT