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järvaveckan IDENTITY

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JÄRVAVECKAN IDENTITY

JÄRVAVECKAN IDENTITY

JÄRVAVECKAN IDENTITY

Client

Client

Client

Järvaveckan

Järvaveckan

Järvaveckan

When

When

When

2025

2025

2025

Category

Category

Category

Branding

art direction

design

Grid distorted Rimowa Suitcase

/intro

From yearly reinventions to a lasting identity. Järvaveckan needed a look as strong as its voice.

From yearly reinventions to a lasting identity. Järvaveckan needed a look as strong as its voice.

From yearly reinventions to a lasting identity. Järvaveckan needed a look as strong as its voice.

WE DEVELOPED A NEW VISUAL IDENTITY, BRAND STORY, AND CAMPAIGN DIRECTION — DESIGNED TO HOLD OVER TIME. THE RESULT IS A MODULAR SYSTEM BUILT ON JUST THREE COLORS, A FEW SIMPLE GRAPHIC ELEMENTS, AND A SHARP TYPEFACE. FLEXIBLE ENOUGH FOR YEARLY REINVENTION. CONSISTENT ENOUGH TO BUILD REAL RECOGNITION.

AFTER THREE YEARS OF CLOSE COLLABORATION, THE IDENTITY HAS PROVEN ITS VALUE ACROSS EVENTS, STAGES, AND CHANNELS. JÄRVAVECKAN HAS GONE FROM A RISING INITIATIVE TO A FIRMLY ESTABLISHED PLATFORM FOR POLITICAL AND SOCIAL DIALOGUE — WITH A LOOK TO MATCH.

WE DEVELOPED A NEW VISUAL IDENTITY, BRAND STORY, AND CAMPAIGN DIRECTION — DESIGNED TO HOLD OVER TIME. THE RESULT IS A MODULAR SYSTEM BUILT ON JUST THREE COLORS, A FEW SIMPLE GRAPHIC ELEMENTS, AND A SHARP TYPEFACE. FLEXIBLE ENOUGH FOR YEARLY REINVENTION. CONSISTENT ENOUGH TO BUILD REAL RECOGNITION.

AFTER THREE YEARS OF CLOSE COLLABORATION, THE IDENTITY HAS PROVEN ITS VALUE ACROSS EVENTS, STAGES, AND CHANNELS. JÄRVAVECKAN HAS GONE FROM A RISING INITIATIVE TO A FIRMLY ESTABLISHED PLATFORM FOR POLITICAL AND SOCIAL DIALOGUE — WITH A LOOK TO MATCH.

/Agency

/my role

Gullers grupp

Art director

Desigenr

Art director

Desigenr

/result

Unified

Unified

UNIFIED BRANDIDENTY FOR ALL SUB-BRANDS

Grid distorted Rimowa Suitcase

/ website

Made together with accomplice

Made together with accomplice

Grid distorted Rimowa Suitcase
Grid distorted Rimowa Suitcase

/ merch & apparel

Grid distorted Rimowa Suitcase
Grid distorted Rimowa Suitcase

/ VISUAL IDENTITY, GUIDELINES & TEMPLATES

Grid distorted Rimowa Suitcase

/team

GUSTAF FURUSTEN (AD, DESIGN, MOTION)
JOHAN YILMAZ (CD)
CAMILLA SWAHN (CLIENT DIRECTOR)

GUSTAF FURUSTEN (AD, DESIGN, MOTION)
JOHAN YILMAZ (CD)
CAMILLA SWAHN (CLIENT DIRECTOR)

GUSTAF FURUSTEN (AD, DESIGN, MOTION)
JOHAN YILMAZ (CD)
CAMILLA SWAHN (CLIENT DIRECTOR)

MATHILDE ROEDENBECK (PM)
HANNA LANDING (COPYWRITER)

LENNART NORDFORS (PA)

MATHILDE ROEDENBECK (PM)
HANNA LANDING (COPYWRITER)

LENNART NORDFORS (PA)

MATHILDE ROEDENBECK (PM)
HANNA LANDING (COPYWRITER)

LENNART NORDFORS (PA)

g.

furu

sten

Time:

07:32:15

date:

9/8/2025

/ contact

mail

mail

gustaf.furusten@gullers.se

gustaf.furusten@gullers.se

Linkedin

Linkedin

gustaf_furusten

gustaf_furusten

© 2025 GUSTAF FURUSTEN. SELECT WORKS CREATED AT GULLERS GRUPP.

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