YOU SELL THEM A HOT DOG. WITH TIBBER, WE WANTED PEOPLE TO FEEL AND NOT JUST UNDERSTAND THE DIFFERENCE BETWEEN FIXED RATES AND HOURLY PRICING. SO, WE MADE A HOT DOG STAND WHERE THE PRICE FOLLOWED THE ACTUAL PRICE OF ELECTRICITY.

54 SEK AT PEAK HOUR. -3 SEK AT NIGHT. SAME SAUSAGE, DIFFERENT TIME, VERY DIFFERENT PRICE.

WE TOOK OVER A 30SQM SCREEN FOR 2 DAYS, PARKED THE NEON-LIT STAND SMACK IN THE MIDDLE OF STOCKHOLM AND WATCHED AS PEOPLE LINED UP, LAUGHED, AND LEARNED. EVERY HOT DOG SPARKED A CONVERSATION. AND THOSE CONVERSATIONS TURNED INTO LEADS.